The idea of spreading arts and culture, especially the art of cinema with its influence far exceeds other arts in terms of popularity and spread, remained this idea with a group of the most important art and culture makers in Egypt.In the sense of the responsible intellectual and artist interested in his community, the late great filmmaker Mohamed Kamel Qalioubi, along with his friends from the same artistic and cultural fields, made numerous meetings that led to the idea of working an official gathering within the framework of a cultural institution interested in spreading awareness, and in 2012 the birth of the Noon Foundation for Culture and Arts, a non-purposeful civil institution For profit means the dissemination of cinematic art and culture in its audio and visual art forms .. The institution was approved by the concerned government agencies represented in the ministries of culture, community and youth affairs and all major governmental and semi-governmental cultural bodies in Egypt.Its first activity was a film festival in the city of Luxor under the name, Luxor Festival for Arab and European Cinema, which lasted for four successive and successful rounds and had the desired effect of cultural and tourism promotion and the spread of awareness of cinema in a city considered one of the most important cities in the world.